A recent report on Twitter usage in the U.S. by Edison Research concludes that 87% of all Americans are now aware of Twitter — up from 5% in 2008 — but only 7% of the population actually use it!
Edison’s data was collected in February from 1,753 Americans ages 12 and up. The report also includes the company’s findings on Twitter usage over the last three years.
What’s is interesting is that the percentage of Americans who are aware of Twitter actually supersedes the percentage of those who have Internet access (85%). Twitter is now equally as well known as Facebook, albeit used far less.
Edison also finds that mobile usage is a key component of Twitter’s value proposition and that users are more likely to update and access Twitter via mobile devices than other social networking sites. One in five Twitter users update Twitter via their mobile devices several times per day; one in three do so at least once daily.
Some other interesting findings from the “Twitter Usage in America” report:
As a whole, the report supports previous findings on the state of Twitter and emphasizes that it is more important for Twitter to define its purpose than build awareness. Additional findings and charts are included in the full report, which is available here: