Almost one in four children as young as five said their most wanted Christmas present was Apple's iPhone 4 smartphone, the web-surfing iPad media player or iPod MP3 music player, the Daily Mail reported.
A spokesman for Duracell, which interviewed 2,138 children and parents online, said: "Under-16s have become totally engaged with adult technology."
While demand for the gadgets is greatest among older children, with 66 percent between the ages of 13 and 16 putting the high-tech products at the top of their Christmas wish list, 17 percent of five to eight-year-olds and half of nine to 12-year-olds also did the same.
Other gadgets in the Duracell Toy Report's top 10 include Microsoft's hands-free Kinect motion controller for its Xbox 360 games console, the battery-powered Zhu Zhu Hamster pets and their Kung Zhu Hamster spin-offs, the PlayStation Move controller and the Flip HD video camera.
Although, names of traditional toys appear at the bottom of the list, they are in modern form. The Lego Harry Potter video game and Barbie Video Girl - a video camera set in a Barbie doll are the few choices.